On Sonic Persuasion: The Music Of Oneohtrix Point Never

by Thomas Brett

Over the past few months I heard about Oneohtrix Point Never (aka Daniel Lopatin)’s electronic music in at least two disparate places–in Simon Reynolds’ fine book Retromania and in a recent article by Sasha Frere-Jones in The New Yorker–so I decided to buy his most recent recording Replica and check it out. Compelling music sometimes bubbles to the surface like this.

Oneohtrix’s music is indeed a rich soundworld, and while it drones and loops along, it’s never quite static. There’s a lot happening and changing moment to moment and this alone keeps your ear in the game.

Style-wise, the tracks on Replica don’t sound nostalgic, nor do they sound particularly 2011. Actually, it’s hard to date them. Maybe this is because Oneohtrix uses vintage synthesizers to generate arpeggios, improvises chords and melodies, and mixes these with audio samples culled from old infomercials found on YouTube. Everything is then blended together, re-sampled (sometimes many times) and assembled on the computer.  Here is Oneohtrix discussing his creative process:

“I jam combos of arpeggiators in latch or unlatched modes, sequencers, and free playing via loopers, and then bounce it to computer where I resample and layer the stuff there. I do this process over and over. It can get really time-consuming and insane.”

Most everything in this music is in full view, standing revealed: you can hear the seams between sections; you can hear the fragmented sampled source material; you can hear the repeated arpeggios; you can hear the sometimes cheesy sound patches (e.g. are those synthesized horn sounds?); and you can hear the layers of noise and hiss.

In other words, nothing is hidden in this music. It’s assembled from fragments, but without fetishizing their sources–without, that is, any knowing “winks” to indicate to us that some sound is referencing in an ironic way. What this leaves us with is a soundworld that is by turns mysterious, curious and anxious, and most importantly, quite emotionally moving.

Here is my favorite track, “Power Of Persuasion”: