“What you want is some sort of motor memory—sort of like what makes a QUERTY keyboard great is that you know where the W key is without having to look down. So with Serum there’s a bit of that same concept—you want to know where things are without having to analyze too much. I think that’s really important when it comes to staying in a creative headspace.”
“An obvious way to increase insightfulness is therefore to relax and carve out a span of time when you aren’t anxious or rushed. Another way is expansion in space: When you are in a large room or the great outdoors—under a starry sky […] your attention expands to take in the large space. That broadened awareness shifts the mind toward considering the whole rather than the parts, thereby enhancing insightful thinking. Filtering out the world around you can have a similar effect: aha! moments are often preceded by eye blinks and looking away from a problem to reduce distractions. People solve more thinking problems when they close their eyes. In contrast, objects that grab attention will narrow your focus on details and induce you to think analytically.”
“Every time you read, post, listen or engage with media, you’re engaging in media theory. Assertions about why you focus your attention in one place instead of another. Theories about how accurate the insights you’re getting are, or the benefits you’ll get from being informed in this place instead of that one.”
“Don’t surrender agency too easily. Articulating a theory of media and being choosy about how we spend our focus and our trust helps us thrive.”
brettworks 
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