wonder
-
On (More) Wonder In Apple Commercials: The “Your Verse” iPad Air Ad
I have written previously on this blog about the musical construction of wonder and enchantment in Apple commercials. (You can read the posts here, here, and also over here.) What I like about those ads is how their evocative soundtracks convey the humanity that Apple wants us to feel is either inherent in their products (a Continue reading
-
On The Music In Apple’s FaceTime Commercial
“Seeing music as a model could seem cold or trivializing. But the urgencies and the passions of living are among the things that music models: music doesn’t belong to the detached world of mathematical modeling. And there is nothing trivial about the musical enterprise: it is far removed from toy model airplanes or fashion models Continue reading
-
On How The Shape Of A Sound Shapes Us
I noticed a simple thing the other day while working on some music. The sounds I was working with were long tones with slow attacks and long decays. (Can you guess the instrument?) What I noticed was how instantaneously the shape of the sounds shaped me. The sounds literally slowed me down–making me feel as Continue reading
-
On Grateful Sound: Thinking Through “Dark Star”
I have a secret: over the past few weeks while riding the subway with headphones on I’ve been listening to the Grateful Dead. And maybe not coincidentally, I haven’t shaved in about two weeks. So as I write this I’m wondering–Are these twin facts somehow related? Do they point to a strange metamorphosis taking place Continue reading
-
“Where Are We?”: Situating Wonder Through Music In Apple Siri Commercials
wonder — (1): rapt attention or astonishment at something awesomely mysterious or new to one’s experience; (2) : a feeling of doubt or uncertainty Is there anything the Apple iPhone can’t do? And for that matter, is there anything Siri, the phone’s voice activated seer, doesn’t know? Recently I happened to be in Brooklyn early Continue reading
brettworks 
You must be logged in to post a comment.