Apple
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On Music, Thinking, Dreaming, And Gender: Two Chords In A Lego Commercial
“Music’s ability to conceal its processes and to communicate nothing/everything ‘directly’ is largely responsible for its peculiar power and prestige in society.” – Susan McClary and Robert Walser, “Start Making Sense!: Musicology Wrestles with Rock.” Every once in a blue moon I watch a TV commercial that stops me, holds my attention, and generates the Continue reading
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On Musical Analogies: Notes On Design
There’s a lot to think through in this video that features the designers Dieter Rams of Braun and Jonathan Ive of Apple. In the first part we hear Rams enumerate his ten principles of good design. Good design should be: innovative, essential or useful, aesthetic, understandable, honest, unobtrusive, consistent in every detail, long-lasting, environmentally friendly, and Continue reading
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On (More) Wonder In Apple Commercials: The “Your Verse” iPad Air Ad
I have written previously on this blog about the musical construction of wonder and enchantment in Apple commercials. (You can read the posts here, here, and also over here.) What I like about those ads is how their evocative soundtracks convey the humanity that Apple wants us to feel is either inherent in their products (a Continue reading
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