Ty Burrell

November 4, 2014

On Using Voices To Sell

For a few years now I’ve noticed TV commercials using the voices of well-known actors to advertise services and products. I started paying attention to these voices during the 2012 Summer Olympics. It was an ad for VISA, and the reassuring, trustworthy voice was that of Morgan Freeman: http://www.youtube.com/watch?v=KOOoPOtckpU There are other examples too. In Continue reading

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Esurance, John Krasinski, Matt Damon, Morgan Freeman, Ty Burrell, Verizon

Thomas Brett is a musician and writer who holds a PhD in ethnomusicology from New York University. He is the author of Principles of Electronic Music Production and The Creative Electronic Music Producer, a book described by Sound On Sound magazine as “a deep philosophical analysis of the various creative inspirations, ideas and processes involved in producing electronic music.” His essays have appeared in the journals Popular Music and Popular Music and Society, as well as edited collections by Routledge, Oxford, and Cambridge University presses. Thomas has played percussion on Broadway since 1997 and writes about music at brettworks.com.

Ty Burrell

On Using Voices To Sell