“The kind of signposts I’m thinking about are often little more than short phrases—or even single word neologisms—that, due to what ideas they have compressed within them, reorient how you see specific spheres of experience. These are ‘catchy’ concepts that often combine two or more words in unexpected ways, creating a mental hook for a vague penumbra of facts and experiences. […]
How to begin? Recognize patterns in the world and name them. Smash unexpected terms together and see if they sing. Realize when you are struggling to describe something and spend some time just sitting and figuring out how to compress that description down into a short pithy phrase.”
– Samuel Arbesman, Constructing Signposts in the Memescape
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