brettworks

thinking through music

process

  • What’s The Driver?: Musical Inspiration Versus Musical Process

    When you upload a track to Spotify you’re given an opportunity to write a short pitch to have the music considered for one of Spotify’s three thousand “editorial” playlists. The pitch format is strict: check a few boxes about what instruments are featured (e.g. “synthesizer”, “violin”, “bouzooki”, “sampler”…), what music culture you’re operating in (e.g. Continue reading

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  • Process, Not Outcome

    Roy Lichtenstein, Landscape in Fog (1996) The saying, process, not outcome is the most actionable advice for building creative work. We can’t control the outcome of our work—such as whether it succeeds in doing what we hoped it would do, or whether others find it interesting, useful, beautiful, etc. But we can choose and commit Continue reading

  • Notes On Sharing Process

    One of the many themes preached by social media gurus is that you need to create content that has value for your audience. The content-value-audience chain of connection is to be upheld at all times, lest your fans lose interest in what you’re doing, in what you’re selling. Is all this is true, then I’ve Continue reading

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