The opposite of a good idea can also be a good idea.
Don’t design for average.
It doesn’t pay to be logical if everyone else is being logical.
The nature of our attention affects the nature of our experience.
A flower is simply a weed with an advertising budget.
The problem with logic is that it kills off magic.
A good guess which stands up to observation is still science. So is a lucky accident.
Test counterintuitive things only because no one else will.
Solving problems using rationality is like playing golf with only one club.
Dare to be trivial.
If there were a logical answer, we would have found it.